How Red Bull and Go Pro founders created uncontested markets and become billionaires
Red Bull and Go Pro: Blue Ocean Brands
B2B consultants, web agencies, growth hackers and entrepreneurs.. even FARMERS can apply the same Blue Ocean Brand Strategy as Red Bull and Go Pro to get out of low margin, commoditised, soul destroying markets that are flooded with copycats.
Red Bull and Go Pro are market leading, billion dollar BRANDS.
In ten years or less, their founders are worth over one billion dollars each. Two days ago, Go Pro founder, Nick Woodman filed for an IPO that will make him worth more than his already $1.2 billion.
“Showing up is 80 percent of life. Sometimes it’s easier to hide home in bed. I’ve done both.” – 1977 August 21, New York Times
He went onto expand this further in 1989 when he said:
“My observation was that once a person actually completed a play or a novel, he was well on his way to getting it produced or published, as opposed to a vast majority of people who tell me their ambition is to write, but who strike out on the very first level and indeed never write the play or book. In the midst of the conversation, as I’m now trying to recall, I did say that 80 percent of success is showing up.” – 1989 August 13, New York Times