WoodyAllenQuote

80 Percent of Success is Showing Up

Woody Allens’ Famous Quote

“Showing up is 80 percent of life. Sometimes it’s easier to hide home in bed. I’ve done both.” – 1977 August 21, New York Times

He went onto expand this further in 1989 when he said:

“My observation was that once a person actually completed a play or a novel, he was well on his way to getting it produced or published, as opposed to a vast majority of people who tell me their ambition is to write, but who strike out on the very first level and indeed never write the play or book. In the midst of the conversation, as I’m now trying to recall, I did say that 80 percent of success is showing up.” – 1989 August 13, New York Times

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Trust how to earn it remotely

How to Build Trust without Being in the Room

Leveraged Trust Building…

‘My New Best Friend I Didn’t Know I had’…

“Hi John, it’s Nigel”…   and that is how a five-figure deal commenced.

John (my client) was working on a tractor when the call came through.  He had to stop because he had no idea who he was talking to.

Nigel had such a ‘familiarity’ in his voice; it sounded like Nigel had known John for years… so surely John knew whom he was talking to…

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How to Build Trust Online

How to Grow Business with Trust

How to Build Trust Online

Why No One Got Fired for Hiring IBM & trust building content

[this is a common saying here in Australia]

Have you witnessed examples where business that charge more and deliver less actually win tenders and sales over higher quality and value competitors?

To the person on the losing end of the bargain, such scenarios make NO sense and can be very frustrating.

There is a reason for it

When the economy hits the skids, decision makers inside government and corporate are happy to go for the lower value option if it meets a certain criteria.

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Content Igloo Magazine IPad app is launched.

Content Marketing App for IPad

After a couple of months of planning, late nights, blood, sweat and tears, we are out of the gate with our first IPad app.

It’s called ‘Content Igloo Magazine’.  Scroll the details on our flyer.

Click to learn how you can get the first edition free: http://bit.ly/contentigloomag

Engagement Strategy

Digital growth is getting more skewed towards mobile platforms everyday and engaging a prospective audience where there at is central to marketing leadership.

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