Author Archives: Wes

About Wes

B2B Marketing Strategy & Advisor - my mission is to transform B2B consultants into trusted advisors.

Retail Podcasting

How Retail Podcasting Kills Entrepreneurial Dreams

The Myth of Retail Podcasting

You probably don’t even know it, but the ‘Retail Podcasting Model’ was most likely responsible for killing your chances of becoming a celebrity, leader and authority in your business category.

You know the one, where you think you need 100,000 downloads to succeed or make it worthwhile.

Where getting sponsors and advertisers is the only vehicle to podcast profitability.>>> Get the Rest of the Article >>>   read more

How to Cut Through a Noisy market

How to Cut Through the Noise

How to Strategically Reach and Influence a Key Decision Maker

As a B2B business owner or entrepreneur ‘selling the invisible’ (eg: your services), cutting through the noise to reach your target market is more difficult than ever before.

According to B2B Marketing’s 2015 Social Media Benchmarking Report’, the top challenge for B2B marketers using social media to grow new business was ‘cutting through the noise’.>>> Get the Rest of the Article >>>   read more

Struggling to get past Gatekeepers

Struggling to Get Past Gatekeepers?

Getting past gatekeeper

Are you Struggling to get Past Gatekeepers?

How many times have you KNOWN you had the PERFECT solution for a prospective client… only to be thwarted by the good ‘ol gatekeeper.  Today I’ll show you how  to get passed gatekeepers.

Do you recognise any of these Gatekeeper types?

  • The ‘blocker’-  whose sole existence is to stop you getting anywhere near their boss.
  • The ‘sadist’ – who actually enjoys swatting away hopeful consultants with the oh so polite ‘where are you from again?
  • The ‘9-5’er’ – who before you have finished introducing yourself has started their autoresponse by saying “he/she’s busy right now… would you like to leave a message
  • The ‘expert’ spouse – who knows just enough in your area of expertise to close down your message based on their own preconceived ideas.

Business sucks when you’re not getting in front of your ideal client on a consistent basis because you cannot get past the gatekeeper.  Sales targets don’t get met and the trickle down effects begin.>>> Get the Rest of the Article >>>   read more

What is Blue Ocean Brand Strategy

Blue Ocean Brand Strategy


What is Blue Ocean Brand Strategy?

>> How Red Bull and Go Pro founders created uncontested markets and become billionaires <<

Red Bull and Go Pro: Are Blue Ocean Brands

B2B consultants, web agencies, growth hackers and entrepreneurs..  even FARMERS can apply the same Blue Ocean Brand Strategy as Red Bull and Go Pro to get out of low margin, commoditised, soul destroying markets that are flooded with copycats.

Red Bull and Go Pro are market leading, billion dollar BRANDS.

In ten years or less, their founders are worth over one billion dollars each.  Recently, Go Pro founder, Nick Woodman filed for an IPO that will make him worth more than his already $1.2 billion.>>> Get the Rest of the Article >>>   read more

how to add youtube card to video tutorial

How to Add YouTube Card to YouTube Video

How to Add YouTube Card to YouTube Video Tutorial

I love this new feature by YouTube!  YouTube Cards has been rolled out to eventually replace ‘annotations’.Overnight, YouTube added ‘Cards’ to the video creators dashboard.

What is YouTube Cards?

For people who don’t know, ‘Cards’ are the more elegant and interactive way to help people transition viewers to their desired website, fundraising event, video play list or YouTube channel.>>> Get the Rest of the Article >>>   read more