Category Archives: Social Media

Online Branding Strategy

Branding is about people

The new media haze

The blurring on the communications lines between

  • online and traditional media
  • the content creator and their organisation
  • the organisational brand and the personal brand

…makes setting a branded strategy all the more complex.

Questions such as who are the audience identifying with…?  The organisation brand values or that of the author/content creator?

These were some of the factors I took into consideration before launching this blog.

Rather than over analyse potential new brand names, we all know that business is done with PEOPLE and based on trust.>>> Get the Rest of the Article >>>   read more