Tag Archives: integrated marketing

John Ward

Using YouTube to Connect with a Regional Audience

Connecting with an audience of decision makers in regional Australia.

A client of mine… err, my father, bought a specialist engineering firm earlier this year in regional Victoria.  Actually, it is so specialised there are about two firms in Australia that focus on this type of work.

What is it you may ask?.  They repair the fronts of grain combine harvester machines!

Sometimes referred to as the ‘comb’, unless these things are working properly, farmers cannot harvest their grain.  For some farming businesses, grain harvest is their only source of income annually, so when disaster strikes, they need things fixed quickly.>>> Get the Rest of the Article >>>   read more