Richard Bransons ‘Business Stripped Bare’
Recently I have been reading Richard Branson’s book “Business Stripped Bare”.
While it is very engaging to learn about his exploits in growing multiple billion dollar businesses, certain comments he made, make me consider his approach to business and life.
One of them really stood out:
“there is no reverse gear”
To paraphrase his comments. Basically in business, once you are in, you are in. There is no backing out, no reversing, no un-weasling promises you made. You made a commitment to yourself and colleagues to go this path, to your potential customers, so keep moving forward, even when things get tough.